TELE3010 Practice Test 3

TELE3010 Practice Test 3 - TELE3010 Practice Test 1....

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TELE3010 Practice Test 1. According to Nielsen, American teenagers send an average of ___ text messages per hour that they are not in school. A. one B. five C. ten D. fifty E. one hundred 2. According to Nielsen, the average text message costs A. 1/10 cent B. 1 cent C. 5 cents D. 10 cents E. 25 cents 3. Why are southeastern U.S. television stations losing advertising dollars? A. An ad agency pulled Toyota ads because of excessive stories on ABC stations about the recall. B. Sales of Toyotas in this section of the country remained high despite the Toyota recalls. C. Sales of Toyotas in this section of the country are so bad that even advertising can’t help. D. Because advertisers shifted advertising from ABC to CBS (the SuperBowl) and NBC (Winter Olympics). E. Because of ABC stations decisions to run a controversial pro-life commercial featuring Tim Tebow. 4. There is more video content available online than ever before. This has led to A. the lowest number of people ever measured who are watching online video. B. increases in pay-per-view content from cable and satellite providers. C. sites like Fancast being more popular than cable network sites like ESPN.com. D. the death of Blu-Ray DVDs E. only 8% of U.S. broadband homes considering cancelling pay-TV subscriptions in favor of online video. 5. AT&T reversed a decision to ban users from using its 3G network to access video content from the users home Sling Media systems. This is an example of A. the pot calling the kettle black. B. a net neutrality issue. 6. According to lecture, which of the following statements is true? A. 46 percent of U.S. households have at least one HDTV B. 61 percent for those with annual household incomes over $75,000
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C. median purchase price for those buying an HDTV has dropped 22 percent from the same period last year. D. Select D if A, B and C are all true E. Select E if A, B and C are all false. 7. Which of the following is true about last Sundays SuperBowl game? A. ratings went down as the evening wore on B. at least 100 million viewers were estimated to have tuned in C. the share of the audience (% of TV using households) was about 48% in New Orleans D. the BCS championship game audience was nearly as large as that for the SuperBowl E. most DVR users chose not to watch the SuperBowl live 8. The top mobile sports website for gathering unique viewers is, by far, operated by A. Yahoo! B. ESPN C. Fox Sports D. CBS Sports E. NBC Sports 9. What surprising celebrity did Jay Leno help out on a SuperBowl ad (or promo)? A. himself
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TELE3010 Practice Test 3 - TELE3010 Practice Test 1....

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