ADPR5920 PR SEO Online Advertising

ADPR5920 PR SEO Online Advertising - 4/4/2010 PR, Search...

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PR, Search Engine Optimization (SEO), and Online Advertising Building a website from Scratch - Think about your organization’s: o Goals o Objectives o Publics o Image o Services - What does your org need the Website to do? o Generate sales, donations, volunteers o Inform publics - Developing a Web Hierarchy o Similar to an outline - Start with a chart o Page title o Sub page title o Keywords o Summary of page contents o Copy o Links o Graphics - Example: Peabody Awards o Main Pages: o Home Page- Summary- Content o About the Peabody Awards- Summary- Content - Main Pages o Most Websites have: Home page: brief info about org and services New and Events: press releases, events, media, press kits Contact Us About Us Product or Services Page - Evaluate Your Website o How much traffic? o What are the most popular pages on your Website? o How long do users stay on your site? o From what pages do your users exit your site o Is your Web site user-friendly o Is the most important information easy to find? -
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This note was uploaded on 09/07/2011 for the course ADPR 5920 taught by Professor Pettigrew during the Spring '11 term at University of Georgia Athens.

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ADPR5920 PR SEO Online Advertising - 4/4/2010 PR, Search...

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