ADPR3100 Issues Ch 14

ADPR3100 Issues Ch 14 - ADPR3100 Issues Book Chapter 14:...

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ADPR3100 Issues Book Chapter 14: Sex in Advertising: Appeals to One of Our basic Instincts What is Sex in Advertising? - Persuasive message that contains sexual information - Clear cut? Diverse reactions o Physical characteristics (attractiveness, physique, clothing/lack thereof) - Model Behavior o Sexual behavior Images of couples engaging in passionate kissing trigger sexual thoughts - Facilitating factors o Camera angles, black and white imagery, editing, setting influence sensuality of scene - Emotional response o Heart rate, pupil dilation, perspiration o Feelings and arousal common ingredients in emotional response o Visceral reactions to sexual imagery Positive or negative Can recognize ad as sexual without emotional reaction - Prevalence o 15% of commercials contain sexual content o 8% of commercials has sex has primary theme o More common in cable networks (FCC less restrictive) o 20% of full-page ads in general mags contain sex o 20% of banner ads on high-traffic news, sports, and entertainment sites images of
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ADPR3100 Issues Ch 14 - ADPR3100 Issues Book Chapter 14:...

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