{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MidtermStudyGuideMT Wi11

MidtermStudyGuideMT Wi11 - Con Sci 340 Study Guide for...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Con Sci 340, Study Guide for Mid-Quarter Examination, Winter Quarter 2011 Definitions : Acculturation: o The process of learning the beliefs and behaviors endorsed by another culture Age cohort: o A group of consumers of approximately the same age who have undergone similar experiences Baby Boomer: o A large cohort of people born between the years of 1946 and 1964 who are the source of many important cultural and economic changes Consumer: o A person who identifies a need or desire, makes a purchase, and/or disposes of the product Consumer behavior: o The processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires Database marketing: o Tracking consumers’ buying habits very closely, and then crafting products and messages tailored precisely to people’s wants and needs based on this information De-ethnicization: o Process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures Demography: o The scientific study of human populations, including their sizes, compositions, distributions, densities, growth, and other characteristics, as well as the causes and consequences of changes in these factors Demographics: o The observable measurements of a population’s characteristics, such as birthrate, age distribution, and income Ethnicity: o Ethnic traits, background, allegiance, or association. Generation X (Baby Busters): o A widely used term to describe “twentysomething” consumers who are (stereotypically) characterized as being confused, alienated, and depressed Generation Y (Echo Boomers): o Kids born between 1977 and 1994 -- ages 12 to 29 in 2006 Green marketing: o A marketing strategy involving an emphasis on protecting the natural environment Human resource management demography:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
o The use of demographic information to increase awareness of the special qualities and needs that exist among present and prospective employees Investment demography: o The use of demographic information to pinpoint areas of potential market growth Marketing demography: o The use of demographic information to help a company properly segment and target the market for products Market segmentation: o Strategies targeting a brand only to specific groups rather than to everybody Mass marketing: o Marketing technique characterized by efforts to appeal to the population as a whole o Uses information on widely held population characteristics o
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 6

MidtermStudyGuideMT Wi11 - Con Sci 340 Study Guide for...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online