MidtermStudyGuideMT Wi11

MidtermStudyGuideMT Wi11 - Con Sci 340, Study Guide for...

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Con Sci 340, Study Guide for Mid-Quarter Examination, Winter Quarter 2011 Definitions : Acculturation: o The process of learning the beliefs and behaviors endorsed by another culture Age cohort: o A group of consumers of approximately the same age who have undergone similar experiences Baby Boomer: o A large cohort of people born between the years of 1946 and 1964 who are the source of many important cultural and economic changes Consumer: o A person who identifies a need or desire, makes a purchase, and/or disposes of the product Consumer behavior: o The processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires Database marketing: o Tracking consumers’ buying habits very closely, and then crafting products and messages tailored precisely to people’s wants and needs based on this information De-ethnicization: o Process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures Demography: o The scientific study of human populations, including their sizes, compositions, distributions, densities, growth, and other characteristics, as well as the causes and consequences of changes in these factors Demographics: o The observable measurements of a population’s characteristics, such as birthrate, age distribution, and income Ethnicity: o Ethnic traits, background, allegiance, or association. Generation X (Baby Busters): o A widely used term to describe “twentysomething” consumers who are (stereotypically) characterized as being confused, alienated, and depressed Generation Y (Echo Boomers): o Kids born between 1977 and 1994 -- ages 12 to 29 in 2006 Green marketing: o A marketing strategy involving an emphasis on protecting the natural environment Human resource management demography:
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o The use of demographic information to increase awareness of the special qualities and needs that exist among present and prospective employees Investment demography: o The use of demographic information to pinpoint areas of potential market growth Marketing demography: o The use of demographic information to help a company properly segment and target the market for products Market segmentation: o Strategies targeting a brand only to specific groups rather than to everybody Mass marketing: o Marketing technique characterized by efforts to appeal to the population as a whole o Uses information on widely held population characteristics
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This note was uploaded on 09/07/2011 for the course CONSCI 340 taught by Professor Staff during the Winter '11 term at UCSB.

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MidtermStudyGuideMT Wi11 - Con Sci 340, Study Guide for...

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