AST-SEPT03-ERP-SES-07

AST-SEPT03-ERP-SES-07 - Learning Objectives Describe the...

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Learning Objectives Describe the unintegrated sales processes of Fitter Snacker Explain why unintegrated Sales and Marketing information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction Discuss sales and distribution in SAP’s R/3 system, and explain how integrated data sharing increases company-wide efficiency
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Learning Objectives Describe how SAP R/3 processes a standard sales order Describe the benefits of Customer Relationship Management software, a useful extension of ERP software
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The   Supply Chain Real Material Pipeline Administration and Support Process Product and Process Development Process Material Acquisition Process Product Service Process Distribution Process Manufacturing Process Supply Information Demand Information Sales and Marketing Process S U P P L I E R S C U S T O M E R S Suppliers Carrier ETA Material Receipts Production Schedules WIP Status Lot / Regulatory Tracking Shipment Status Customer ETA Market Research Competitive Analysis Customer Surveys Customer Orders Point of Sale Data Customer Inventory Distributor Forecast Promotions Manufacturing Distribution Retailers
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Marketing Personnel make decision on: What products should we produce? How much of each product should we produce? How are our products best promoted and advertised? How should our products be distributed? What price should we charge?
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Fitter Snacker
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Overview Fitter Snacker manufactures and sells two types of nutritious snack bars: NRG-A and NRG-B Each bar contains the following ingredients: important vitamins and minerals Dry Base Mixture: oats, wheat germ, protein powder, and spices Wet Base Mixture: soy milk, honey, and oil
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Fitter Snacker was founded in the 1950s and has two divisions:
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This note was uploaded on 07/15/2011 for the course ECO 2023 taught by Professor Mr.raza during the Summer '10 term at FAU.

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AST-SEPT03-ERP-SES-07 - Learning Objectives Describe the...

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