EAI V (2)

EAI V (2) - Enterprise Application Integration – An...

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Unformatted text preview: Enterprise Application Integration – An Inside Integration By Dr. Atanu Rakshit Director, Divine Info Systems Pvt. Ltd Email: [email protected] EAI – Course Outline EAI EAI – An Overview Data Level EAI Application Interface Level EAI Method Level EAI User Interface Level EAI The EAI Process Methodology EAI and Middleware EAI – Course Outline EAI Transactional Middleware and EAI Messaging Oriented EAI Distributed Objects and EAI Database Oriented Middleware and EAI Java Middleware and EAI XML and EAI E – Business and EAI Process Automation and EAI Future Trends in EAI Electronic Business Electronic Global Internet Global Internet Branch Office LAN Supplier WAN Intranet Customer Number of years to reach 50 million people million 38 Years 13 Years Radio Television 16 Years 4 Years PC Internet Definitions Definitions E - Commerce : The use of electronic transmission mediums ( Telecommunication / Internet ) to engage in the exchange , including transfer of fund through the Internet and buying & selling of products and services requiring transportation, either physically or digitally, from location to location. Definitions Definitions E - Business : Using Internet to conduct key Business Processes. It also includes the exchange of information not directly related to actual buying and selling of goods. Increasingly , businesses are using electronic mechanism to distribute information and provide customer support. E- Business includes E - Commerce E-Commerce to E-Business E-Commerce Use E-Commerce as buying and selling agent Use over digital media over E-Business, in addition to e-commerce, E-Business, includes both Front and Back Office application that form the engine for modern business business Fundamental Questions Fundamental How will e-commerce change our customer How priorities? priorities? How can we construct a business design to How meet these new customer priorities? meet What technology investments must we make What to survive? The Rules of E-Business The Technology is no longer an afterthought in forming Technology business strategy,but the actual cause and driver business The ability to streamline the structure,influence and The control of the flow of information is dramatically more powerful and cost effective than moving and manufacturing physical products manufacturing Inability to overthrow the dominant, outdated Inability business design often leads to business failure business The Rules of E-Business The The goal of new business design is to create flexible The outsourcing alliances between companies that not only off-load costs,but also make customer ecstatic only E-Commerce is enabling companies to listen E-Commerce customers and become either ‘the cheapest’, ‘the most familiar’ or ‘the best’ most Don’t use technology just to create the product. Use Don’t technology to innovate, entertain and enhance the entire experience surrounding the product, from selection and ordering to receiving and service selection The Rules of E-Business The The business design of the future increasingly The uses reconfigurable e-business community models to best meet customers’ need models The tough task for management is to align The business strategies, processes and applications fast, right and all at once. Strong leadership is imperative. imperative. Steps to new Beginning Steps Challenging traditional definitions of value Speed (premium on instant, accurate & adaptive response) Convenience ( better integration along the supply chain) Personalization (provide the precise product customers Personalization desire) desire) Price ( Innovative Pricing Policy ) Define value in terms of the whole customers Define experience experience Engineer the end to end value stream Create a new techno-enterprise foundation that is Create customer centric. customer Create a new generation of leaders who understand Create how to create the digital future by design, not by accident. accident. E-Business Execution Framework Framework Provide a structure for defining, Provide communicating and monitoring new realities communicating Redesign core business process to align with Redesign new organizational vision new Enable IT infrastructure to support change, Enable innovation and business goals innovation Major Trends Major Consumer Trends Speed of Service Self Service Integrated Solutions, not piecemeal products Service/Process Trends Convergence of sales and service: customization Convergence and integration and Ease of use: Make service consistent and reliable Flexible fulfillment and convenient service Flexible delivery: streamline supply chain delivery: Major Trends Major Organizational Trends Contract Manufacturing: Becoming brand intensive, not capital Contract intensive intensive Retain the core, Outsource the rest: Business Process Retain Outsourcing (BPO) Outsourcing Increasing process transparency and visibility Continuous innovation and employee retention Continuous Enterprise Technology Trends Enterprise Application: Connect the Corporation Infrastructure convergence: Increasing melding of Voice, Data, Infrastructure Video Video Multi-channel Integration: Computer telephony integration and Multi-channel voice recognition voice Wireless application Leveraging legacy investment Major Trends Major Designing Enterprise-wide Technology solution Trends Identify the various applications/services to be used for Identify intranet and extranet scenarios intranet Identify the various potential user groups with role and Identify responsibilities for this unified solution responsibilities Define and design EAI framework for unified E-Business Define solution solution Identify all possible applications / services required for the Identify proposed E-Business solution scope both in intranet and extranet environment environment Identify whether software solution exists for each of the application Identify domain as identified domain If not, identify potential application solutions with integration in If mind mind Is it possible to redefine the scope of the existing software Is it possible to re-look at various processes from EAI approach Identify and define the various processes within application as well Identify as between applications as Identify the different middleware technologies to be used E-Business Design E-Business Step1 – Self-Diagnosis Step1 Has the recent wave of technology innovation created Has new way of doing business and reorganizing priorities priorities Is company responding to changing customer Is expectations expectations Is company successful at lowering operational cost Is while making complex business applications adaptive and flexible. and Step 2 Reversing the value chain Step Traditional Business Traditional Design Design In-house core In-house competencies competencies Rigid Rigid Infrastructure/Process Infrastructure/Process Product/Services Channels Customers E-Business Design Customers’ need Integrated channels Products/Services Flexible infrastructure/ Flexible Process Process Outsourced/ In-house Outsourced/ core competencies core Step 3 Choosing narrow focus Step Service Excellence Operational excellence Delivering what customers wants with superior value Delivering high-quality products with responsible price Continuous Innovation Excellence Delivering products and services that push performance Delivering boundaries and delight customer boundaries Application Integration Application Customer Relationship Management Enterprise Resource Planning Supply Chain Management Business Intelligence Collaboration Enterprise Resource Planning (ERP) (ERP) Forecasting and Planning Purchase Materials management ERP Inventory Management Finished Product Distribution Accounting/ Finance Customer Relationship Management (CRM) Management Sales CRM Services Marketing Supply Chain Management (SCM) (SCM) Market Demand SCM Resource and Capacity Planning Real-time scheduling Business Intelligence (BI) Business Business Analytics Data capturing/ Data warehousing BI Decision Support System Data Mining Knowledge Management E-Business Architecture E-Business E-business Model E-business EC, BI, KM & CT for External Info. EC, KM & CT for External Info. SCM & CT Business Partner Business Partner Distribution Channel R&D Engineering Enterprise Admin Production Suppliers Mkt, Sales & Services Customer SCM CRM Key BI- Business Intelligence, CT - Collaboration Technologies E-Business Components : Electronic : E-Commerce+CRM+SCM+BI+KM+CT Business : Engineering/Production/Marketing/Distribution/Service etc. Source - Gartner Group SCM, EC, BI Information EC, CRM, BI E-Business - Four Phases E-Business Increasing Business value 1996 - 1999 Presence Feature: • Marketing Info. • Brochures 2000 - 2005 Transformation 1997 - 2000 Interaction Addl. Features: •Emply Prod •HR apps -Intranet • Basic Search • Linked sites Phase - I Source - Gartner Group Phase - II 1998 - 2003 Transaction Addl. Features : • E-commerce •Integration with exiting processes and systems • Community • Customer self service Addl. Features : • Optimize e-business model • BPR • SC Optimization • CRM • Industry specific e-process models •Advanced Personalization Phase - III Phase - IV Increasing Application cost Scope of E - Architecture Scope E-Business Delivery(B2C) •Electronic Store •Order/service fulfillment •Customer support/services E-Business Ennoblement(M2C) •Brand/product Awareness •Information Access E-Business Architecture •Portal/Web Presence •Application/Process Integration •Technology Infrastructure E-Business Executor (B2B) •Procurement/Logistics •SCM •Partnership/Integrated services The Layer of E – Business Technology Infrastructure Technology Application E - Services Security/ Privacy Operational Platforms ERP Commerce Portal Etc. Platform Platform Platform Business Transformation ASP Consulting E-Business Platform Infrastructure IT Infrastructure Legacy Interfacing E – Business Strategies Business High Buyer Advice Referrals Consumer Value Electronic Marketplace Order Management Electronic Catalog Auctions Brochureware Low Inc. sales Cost of Implementation Dec. Expenses High Both Services Services Business Solution/ Software Solution ASP ( Application Service Providers ) CSP ( Commerce Service Providers ) E – Business Trends Business B 2 B by 2004 Overall growth $ 7 Tn In India growth $ 20 Bn B 2 C by 2003 Overall growth $ 380 Bn In India growth $ 500 Mn Source - Gartner E - Business Business M2C B2C B2B G2C Retool the skill set Today Future • Strategy development • Strategy facilitation • Consumer/retail marketing • Consumer/retail customization • Financial management • Risk/Reward management • Merchandising/selling • Merchandising/selling • Information management • Decision management • Product supply (logistics) • Supply Chain Integration • Relationship management • Partnering/Alliance management Benefits of e - business Benefits Increased choice of vendors and products Convenience from shopping at home or office Greater amounts of information that can be Greater accessed on demand accessed More competitive prices and increased price More comparison capabilities comparison Greater customization in the delivery of Greater services services The e - Business Rationale The It’s attractive to buyers : The pricing of every good is as efficient as The the stock market It’s attractive to sellers : New efficiencies in all business processes ...
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This note was uploaded on 07/15/2011 for the course ECO 2023 taught by Professor Mr.raza during the Summer '10 term at FAU.

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