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Paper #3 - ENG 107 Paper #3 McDonald vs. KFC McDonald is...

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ENG 107 Paper #3 McDonald vs. KFC McDonald is one of the most popular fast food restaurants around the world and their main customers are children. Therefore, almost all of their advertisements will not have lot of words in it, instead of putting words they will put a lot of cartoon figure or toys pictures in their ads to attract the children’s attention. But sometimes their advertisement will also focus on adults. Because adults will spend money on food when they are taking their children to eat in McDonald. Therefore, some of their ads will also talk about the quality and quantity of the meat. The advertisement that McDonald made and KFC ad is different, I have chosen McDonald’s Happy Meal advertisement in Macau and KFC ad in U.S. as an example. Both ads are fast food ad, and their main goal is to attract customers to eat in their place. And the difference between these two ads is the pictures on the ads and the way that they put the pictures on. In Macau’s McDonald’s Happy Meal ad, there is a sentence says, “ Every kinds of Happy Meal will give you a toy” under the title of the ad. Under that sentence, there are six Doraemon’s toy figure pictures and some dates next to the pictures and all of the pictures in it are colorful. The dates show that when the toy figures will be available in the McDonald. On the low right hand corner, there is a sentence says, “The toys are limited, so first come first served.” On the low left hand corner, there is also a sentence says, “Every customer who bought Happy Meal,
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This note was uploaded on 09/07/2011 for the course ENG 108 taught by Professor Sands during the Spring '11 term at ASU.

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Paper #3 - ENG 107 Paper #3 McDonald vs. KFC McDonald is...

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