PERCEPTION - PERCEPTION Social Factors How can cognitive...

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PERCEPTION Social Factors March 31, 2010 How can cognitive science provide a link to understanding the human experience in the designed environment? We associate round images with round words when it comes to faces with names Hapticity- sensuous architecture - How the world touches us Cognitive Science- Interdisciplinary study of mental processes which mediate between the inputs that someone experiences and the behavior it produces. - “The process of the mind is the ability to think about the past contemplate the future and to be aware that we are aware. “ by Nobel Laureate Gerald Edelman - It studies everything to get the big picture. - Different from neuroscience because it is just at a smaller scale. - Grew out of environmental psychology in the 1960’s o Critiques because it focuses on what appears to be rather than what is Phrenology- way of study the brains processes - Neuroscience came out of this - Its came from feeling a person’s head, and describing reasons for certain bumps and indents - It gave us a introduction to mapping out what is happing in the living brain and locations of certain functions o 1928 “in adult centers the nerve paths are something fixed and immutable everything may die and nothing regenerated“…. Then they die no new cells
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PERCEPTION - PERCEPTION Social Factors How can cognitive...

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