MEDIA - M EDIA: NEWSPAPERS TV and RADIO American Poltical...

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MEDIA: NEWSPAPERS TV and RADIO American Poltical Science 10/14/2010 Pulitzer vs. Hearst Pulitzer : was a Jewish American newspaper publisher of the St. Louis Post Dispatch and the New York World . Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s and became a leading national figure in the Democratic party. He crusaded against big business and corruption. In the 1890s the fierce competition between his World and William R. Hearst's New York Journal introduced yellow journalism and opened the way to mass circulation newspapers that depended on advertising revenue and appealed to the reader with multiple forms of news, entertainment and advertising. Today he is best known for posthumously establishing the Pulitzer Prizes. Hearst : was an American newspaper magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father. Moving to New York City, he acquired The New York Journel and engaged in a bitter circulation war with Joseph Pulitzer's New York World which led to the creation of
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This note was uploaded on 09/07/2011 for the course ENVD 3114 taught by Professor Pyatt during the Spring '10 term at University of Colorado Denver.

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MEDIA - M EDIA: NEWSPAPERS TV and RADIO American Poltical...

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