market, which Chinese is called supermarket.
At beginning, all the supermarkets were
small, and only had very few categories and brands for customers to make choice. By late
1994, Wal-mart sent an advance team of executives to China, and two years later, opened
the first Wal-mart supercenter and Sam’s Club in Shenzhen (The Great Wal-mart of
China, 2005). Wal-mart opens four categories stores in China: Supercenters, Sam’s
Clubs, Wal-mart stores and Neighborhood markets (Wal-mart China Website:
At beginning, “Wal-mart could boast just 43 stores in China—far cry from the
3,719 it operates in the U.S. And China’s chamber of commerce reported in its annual
retail ranking that Wal-mart grossed $916 million—less than 2% of the company’s
international sales, and a tiny sliver of its $288 billion total revenue” (The Great Wal-
mart of China, 2005).
Today, there are 104 units in 55 cities, including 99 Supercenters,
3 SAM’S Clubs and 2 Neighborhood Markets. Across China Wal-Mart employs over
50,000 associates (Wal-mart China Website: introduction,
, 04/02/08; corporate introduction, 2008).
Wal-Mart designed the Supercenter concept to save customers time and money,
and also offer a unique shopping experience based on the Wal-Mart philosophy of "Every
Day Low Prices". Supercenters feature the traditional 36 general merchandise
departments found in Wal-Mart Discount Stores. Additionally the grocery area offers a
bakery, delicatessen, frozen food section, meat and dairy as well as fresh produce
departments. Through high volume sales, Supercenter customers find Wal-Mart's Every
Day Low Prices on everything from produce to washing powder (Wal-mart China
Website, Business categories,
, update 2008).
SAM'S CLUB is a low-cost members-only warehouse club named after the
founder of Wal-Mart Stores, Inc. - Sam Walton. The first SAM'S CLUB was founded in
1983. Acting like a purchasing agent for its members, SAM'S CLUB offers exceptional
value on famous-brand merchandise at "member only" prices for both business and
personal use. SAM'S CLUB operates by selling high volumes of merchandise at very low