CHAPTER ONE - CHAPTER ONE CHAPTER ONE KEY CONCEPTS EXAMINED...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER ONE CHAPTER ONE: KEY CONCEPTS EXAMINED In chapter one we will explore globalization . We will learn about the value activities chain and what parts of it can be globalized, both upstream in the sourcing of raw materials, intermediate inputs and manufacturing as well as downstream in the channels of distribution (marketing the global product or service). We will learn the arguments for and against globalization, as well as who is helped and who is harmed by it. Globalization is the trend toward greater economic, cultural, political and technological interdependence among national institutions and economies. It is characterized by “denationalization” in which national boundaries are becoming less relevant. Increased interdependence means a freer flow of goods, services, money, and people across national borders. Two areas having profound effects included globalization of markets and globalization of production. Falling barriers to trade and investment upstream and downstream as well as technological advances drive globalization.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 3

CHAPTER ONE - CHAPTER ONE CHAPTER ONE KEY CONCEPTS EXAMINED...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online