SPCM4900 Exam 1 Study Guide

SPCM4900 Exam 1 Study Guide - SPCM 4900: Midterm-exam Study...

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SPCM 4900: Midterm-exam Study Guide The midterm exam is worth a total of 100 points: Nature of “communication” (i.e., dynamic, transactional, multifunctional, multimodal) What is communication? It is the process by which people create and send signals or messages that are received, interpreted, and responded to by other people. Goal: shared meaning. The nature of communication includes dynamic, transactional, multifunctional, and multimodal. Dynamic o Helps/aids the message in being received better. Transactional o Allows for simultaneous possibility of communication. o This would be communicating with nonverbal cues! Multifunctional o Communication has multiple functions or serves more than one purpose. (ex. persuade, inform) Multimodal o Communication should have both verbal modes and nonverbal modes. Meaning of “mediated” The process or means by which something is transmitted Filters: Psychological: our perception, mental maps, and prototypes Social: socially shared perceptions; norms, rules, and laws *our relationships, stereotypes, and individual experiences Cultural: cultural norms: the myths and ideologies of whole societies of people Technological mediation example: Today’s communication occurrences (cell phone conversation, text message sending, Facebook, etc.) Computer mediated communication encompasses the applications and impacts of computer and digital technologies and is concerned with human communication on, through, and about the internet and web. Convergence of Internet and Web The web is the major and most important element of the Internet; fewer things done on the Internet are not actually hosted on the web. The web used to be a much smaller part of the Internet but continues to grow as time goes on. Reason: it was possible that we had digital technology Web-based - email, chat, bulletin boards, etc. (pg.29) IN fact, there’s been a seemingly unstoppable convergence happening since CMC first started to establish itself as a field of study, and that is the convergence of the Internet and the Web Overlap of cyberspace and the real world Cyberspace was differentiated from the real world in earlier times, now it is hard to make the distinction between the two; cyberspace is about the people who use the internet and the different uses they put it to. Four types of gratifications for Internet use
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Searching: technological factor--relate to using it to find things. (search engines, software, speed, surfing, technology, websites, work, interests, resources, searching, updates, variety) Information: associated with information content of the internet (education, ideas, information, knowledge, learning, news, research) Communication: highlights the terms that reference using the internet as an interpersonal communications channel. Sense of “Staying in touch,” or connecting interpersonally with others (Access, Answers,
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This note was uploaded on 09/07/2011 for the course SPCM 4900 taught by Professor Shim during the Spring '11 term at UGA.

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SPCM4900 Exam 1 Study Guide - SPCM 4900: Midterm-exam Study...

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