IndustryAnalysis - NOTES(Ally I edited all the spacing to...

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Collaborated Effort By: Allyson Cafek Mike Dawkins MAN 4720 Lab Section 17 Kerissa Gentile Dr. Putchinski Cody Maciejewski NOTES (Ally): - I edited all the spacing to 1.5 to make everything look consistent and uniform, if you change something please make sure it follows the rest of the format! - After editing, make sure to fix the page numbers in the Table of Contents if they change. - Copy all your charts into the Appendices! - Take out all your in-text citations, Putch said we don’t need them. - Cody – when you insert your part use the spacing and indents used for the rest of the paper pretty pleaseee - I spent A LOT of time on this even though I shouldn’t have but I’m that anal
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Supermarket Industry Analysis Terese Muzio 26 February 2010 Sheveada Williams 2
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Table of Contents Executive Summary………………………………………………………………………...3 Competitive Rivalry………………………………………………………………….……..5 Threat of Entry…….………………………………………………………………………..7 Threat of Substitutes…………………………………………………………………….….10 Bargaining Power of Suppliers………………….………………………………………….12 Bargaining Power of Buyers……………….……………………………………………….14 Interpretative Synthesis……………………………………………………………………..16 Analysis……………………………………………………………………………………..18 Works Cited………………………………………………………………………………...20 Appendices………………………………………………………………………………….21 3
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Executive Summary Bold, Enthusiastic, Assertive, Reliable, and Synergetic. These adjectives describe our team perfectly. We are a group of talented individuals, known as the Capstone Black Bears. We have set out to achieve greatness through analyzing the supermarket industry attractiveness. Our research process included exploring websites and databases including but not limited to IBIS World and Hoovers. Upon further inquiry of the industry we discovered that although the industry generated $507 trillion in 2009, it is experiencing a growth rate decline of 2.6 percent per annum. Due to the amount of competitors and little room for differentiation in the industry, the competitive rivalry force does affect the attractiveness of the industry. Due to the extremely low amount of differentiation within supermarkets, the bargaining power of buyers is strengthened. While consumers face close to zero switching costs, this buyer freedom forces supermarkets to continue using attractive pricing strategies in order to maintain customer loyalty. In this analysis, the buyers are understood as the end consumers and posses a moderate buying power.
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