Developing a Strategy - BuildStrategy...

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Build Strategy Business Plan Preparation College of Business Administration University of Central Florida
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Building Strategy Outline Marketing Plan Advertising and Promotion Strategy Sales Strategy Operations Strategy Development Strategy
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Marketing Strategy Operations Strategy Development Strategy BUILD STRATEGY Target Customer Benefits Positioning Differentiation Add Value Steps to Accomplish Drivers to the Financial Plan Income Statement Balance Sheet Cash Flow
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Marketing Plan Advertising Strategy How will we advertise and promote our product or  service?  How will we communicate with our customers?  Advertising?  Public relations?  Personal selling?  Printed materials?  Other means of promotion?  Why will this be strategy be effective in reaching our  target customer? 
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Marketing Plan Sales Strategy How will orders be  taken?  Personal selling?   Online purchasing? TV infomercials? 
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Developing a Strategy - BuildStrategy...

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