ACT case - ACT ! ACT! is an award-winning contact...

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ACT! ACT! is an award-winning contact management software that integrates personal databases on accounts with calendar management, word processing, and other computer software applications. Sort of a combination between a card file and calendar, the software enables salespeople to quickly identify prospects for new products, search for prospects in a given area, and other similar applications. In addition, all call records are maintained in a manner that enables salespeople to instantly recall personal information about any individual inside any account. The product sells for a suggested retail of $199 (check the home page [www.act.com] and use the most recent price) with a trade discount of 50 percent. ACT! wins a lot of awards (see the home page for a complete listing) for its ease of use and functionality. The home page also has a lot of reviews of ACT! and other packages, so read it to understand features and benefits more fully. You may also want to check out GoldMine’s website (www.frontrange.com) because GoldMine is a major competitor to ACT! ACT! offers retailers quantity discounts of 5 percent for orders of 100 or more sent to one location, as well as co-op advertising copayment. Essentially, the copayment is $100 for any ad that is at least 25 percent of a page devoted to ACT!, or 50 percent (whichever amount is smaller) for ads that are less than a quarter-page. Cash discounts are also offered at 2/10, n30. ACT! offers network pricing, which can apply if all reps are using PCs at work and not using laptops. Laptops must use the non-network version (and pay the appropriate pricing). Laptops can hook into a network and use ACT! when logged in, but not when not logged in. Here are the network prices:
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This note was uploaded on 09/09/2011 for the course MAR 3391 taught by Professor Garcia,s during the Fall '08 term at University of Central Florida.

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ACT case - ACT ! ACT! is an award-winning contact...

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