ESTEE LAUDER - ESTEE LAUDER Estee Lauder Companies with...

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ESTEE LAUDER Estee Lauder Companies, with total annual revenues in excess of $6 billion, is one of the world’s leading manufacturers and marketers of ladies cosmetics, skin care, fragrance and hair care products. In the U.S. markets, company brand names include Estee Lauder, Clinique and Aramis. These brands have a complete line for the middle to upper income consumers. Founded in New York by the late Ms. Estee Lauder, the company began operations in 1946 as a producer of a proprietary skin cream that was developed with the assistance of her chemist uncle. Women’s beauty products with iridescent (“glitter”) colors that shift with the light have recently become very popular. Today, as the Estee Lauder [EL] sales representative, you will be introducing a new line for face/eyes/lips to a key customer. Associated web site: www.esteelauder.com. The most profitable areas in the major department stores often include cosmetics, costume jewelry and perfumes. These sections tend to be located near the store’s main entrance and
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This note was uploaded on 09/09/2011 for the course MAR 3391 taught by Professor Garcia,s during the Fall '08 term at University of Central Florida.

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ESTEE LAUDER - ESTEE LAUDER Estee Lauder Companies with...

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