Euro Day Spa - office that you might not only benefit...

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You are an aggressive entrepreneur that has recently acquired a Spa and Salon located in Winter Park. It has been in business since 1986 and has an established reputation and clientele. However, with the rush of expansion in eastern Orlando and Oviedo, business has fallen a little behind. Although still profitable, you have decided to capitalize on the renewed vitality that has come with a change in management and aggressively engage in some direct B2B sales with a number of businesses in the local area. The first contact that you have decided to pursue is a dentist office in downtown Winter Park that you recently visited. Their unique approach to dentistry has sparked your interest. They conduct themselves in a manner more befitting a Day Spa than the typical sterile dentist office offering paraffin waxes, aromatherapy neck wraps, and massage chairs to their patients to provide them a comfortable visit while undergoing dental procedures. You hope that in establishing a successful business relationship with this
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Unformatted text preview: office that you might not only benefit directly by B2B sales, but indirectly by exposure and word of mouth to its clientele that would be interested in your services. Your objective is to approach this business and sell them a bundle package of spa treatments for its employees. Business owners often set aside a budget to thank and reward their employees at years end for all of their hard work. You are meeting with Dr. Chris Edwards who is one of 2 dentists who owns the 4 year old practice. Your main focus will be to sign them up for a Spa du Jour package for each employee. Please visit their website for current package offerings and price ranges. The dentist office has a total of 7 employees that you are aware of. If they agree to purchase 5 or more packages, you will discount all of them by 15%. Of course, should things go well (or not) you have an extensive selection of additional spa treatments that your new client may be interested in. Euro Day Spa website:
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This note was uploaded on 09/09/2011 for the course MAR 3391 taught by Professor Garcia,s during the Fall '08 term at University of Central Florida.

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