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4711_ef1&2_net - Chapter 2 Sports in Trouble The...

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The Elusive Fan Chapters 1 & 2
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Today’s Environment Constraints Choices
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The Elusive Fan Pressurized competitive environment Higher fan expectations Paradox of commercialism New technology Individualism Changes in family structure & behavior Time pressure
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Pressurized Competitive Environment
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Higher Fan Expectations
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Commercialism
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Technology
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Individualism
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Changes in Family
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Time Pressure
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Responding to the Changes Star power
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Elusive Fan
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Unformatted text preview: Chapter 2 Sports in Trouble The Long Count Changes Over History • Explosion in sports revenue • Media coverage • Sports heroes – Drug use • Cynicism about salaries • Fragmented audience – Cable • Desire for personalization • Gambling 3 Sports Generations • Monopoly generation – 1900 – 1950 • Television generation – 1950 – 1990 • Highlight generation – 1990 – present...
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