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RUNNING HEAD_INDIVIDUAL CASE STUDY1Individual Case Study: NetflixMeggan SimmsBUSI 690Liberty UniversityJune 16, 2020Professor Waldo
INDVIDUAL CASE STUDY2Executive SummaryNetflix started its organization in 1997 and has since become one of the world’s leading DVD subscription and streaming services. With over 183 million subscribers located within 190 countries, it has provided customers with not only the DVD rental they have but with helping individuals move away from linear TV with its streaming services. Netflix has provided its consumers with content that they want to see when they want to watch it, as well as providing the original content from their network. Since the company has opened, it has gone through several changes over the years. When the company first started, they only offered the DVD rentalprogram where individuals could choose how many DVDs they wanted to rent at a time. Unlike some movie rental stores, Netflix provided the DVD titles consumers wanted to see and allowed them to keep the DVD as long as they wanted. When the consumer rented the DVD to Netflix, then they would send out another title that the member had decided upon renting. Since Netflix has changed up their business plan and added in the streaming services, it makes watching television easier and cheaper for its members. This case study will go over and discuss Netflix’s business model and how the company will be able to change over time to accommodate its members as well as ways they can enhance their business model to encourage more members or subscribers to obtain their service. The case study will then discuss Netflix’s strengths, weaknesses, opportunities, and threats through the useof a SWOT analysis, showing differences of cause and effect for the company. It will discuss the internal and external factors as well as ways for the company to identify its threats and any opportunities they can capitalize on. The use of the BCG matrix, competitive forces, the competitive force profile matrix, and ratios will be discussed as well to show how Netflix’s business plan works in its favor against its competition. The case study will also discuss Netflix’s
INDVIDUAL CASE STUDY3financial information such as its income statements, balance sheets, Pro-Forma financial statements, and net present value. It will discuss any recommendations that Netflix might be ableto utilize in order to make its business model better or ways to enhance their organization to compete with its competitors in the streaming service marketplace. Existing Mission, Objectives, & StrategiesAccording to Netflix’s website, the mission, objective, and strategies are as follows:Our core strategy is to grow the streaming service subscription domestically and globally.