ch. 4 quiz combo

ch. 4 quiz combo - Chapter4Questions 1.

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Chapter 4 Questions 1.  The buying of a whole company, a patent, or a license to produce someone else’s  product is called : A.  Idea generation B. New product development C. Acquisition D. Outsourcing 2.  Original products, product improvements, product modifications, and new brands  developed from the firm’s own research and development all refer to: A.  Acquisition B. Offshoring C. Idea generation D. New product development 3.  Sources outside the company such as customers, competitors, distributors, suppliers,  and outside design firms are known as: A.  External sources B. Internal sources
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D. Cited sources 4. ___________ refers to testing new-product concepts with groups of target consumers. A. Test marketing B. Concept testing C. Market testing D. Idea generation 5.  The stage at which the product and marketing program are introduced into more  realistic marketing settings is known as: A. Concept testing B. Idea screening C. Test Marketing
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ch. 4 quiz combo - Chapter4Questions 1.

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