ch 1 quiz - Chapter 1 Quiz 1. Individual knowledge and...

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Chapter 1 Quiz 1. Individual knowledge and self-expression are examples of… A. Wants. B. Needs. C. Demands. D. Preferences. 2. Which term is best described by the following, Marketing to reduce demand temporarily or permanently. A. Market Segmentation. B. Marketing Management. C. Demarketing. D. Target Marketing. 3. The idea that a company’s marketing decisions should consider consumers wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests is defined as… A. Societal marketing concept B. Customer relationship management C. Partner relationship management D. Production concept 4. Attracting and retaining customers can be a difficult task for companies. When customers often face a large variety of products and services from which to choose, a customer buys the product that offers the highest A. Reputation B. Price C. Quality D. Customer-perceived value 5. The Internet is a huge marketing tool. It is hard to find a company that
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doesn't have a website or allow online shopping. Today, more than ___ % of
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ch 1 quiz - Chapter 1 Quiz 1. Individual knowledge and...

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