ch 2 quiz combo

ch 2 quiz combo - Group 3 Brandon Staggs Zach Bennett Laura...

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Group 3 Brandon Staggs Zach Bennett Laura Martin Daniel Sneed 1. What are the steps in strategic planning at the corporate level? a. defining the company mission b. setting company objectives and goals c. designing the business portfolio d. all of the above 2. There are four parts to the product/market expansion grid: Market penetration, product development, market development, _________________. a. Marketing b. Strategy c. Diversification d. None of the above 3. A strategy for company growth through starting up or acquiring businesses outside the company’s current products and markets is defined as: a. Product development b. Diversification c. Market penetration d. Product expansion 4. The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter is known as: a. Market evaluation b. Market ratings c. Market selection d. Market Targeting 5. The business portfolio is a collection of __________ & __________ that make up a company. 6. Which of the following is not a Marketing Objective? a. Increase market share b. Create local partnerships c. Strategic planning d. Increase Promotion
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7. A statement of the organization’s purpose, or what it wants to accomplish in the larger environment is the company’s _____________.
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ch 2 quiz combo - Group 3 Brandon Staggs Zach Bennett Laura...

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