ch 3 quiz combo

ch 3 quiz combo - Paige Adams, Sarah Wilson, Dean Black,...

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Paige Adams, Sarah Wilson, Dean Black, Adam Evans, Robyn Rose, Darcy Hassler Chapter 3 Quiz 1. A company's marketing environment consists of actors and  ______________________ outside marketing that affect marketing  management's ability to build and maintain successful relationships with target  customers.   A. Factors B. Components C. Problems D. Forces   2.  Top management, finance, research and development, purchasing,  operations, and accounting are interrelated groups that form which environment?   A. Internal B. External C. Micro D. Macro 3. Which of the following is  not  a customer market? A. Consumer markets B. Business markets C. Reseller markets D. Low income markets 4. Which of the following groups account for nearly 30 percent of the population  spend about $2.3 trillion annually, and hold three-quarters of the nation’s  financial assets? A. Generation X A. Baby Boomers B. Millennials C. None of the above
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Paige Adams, Sarah Wilson, Dean Black, Adam Evans, Robyn Rose, Darcy Hassler 5. Once referred to as a melting pot, the U.S. now seems to be more of a  ______________ because various groups have mixed together but have 
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

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ch 3 quiz combo - Paige Adams, Sarah Wilson, Dean Black,...

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