ch 5 quiz - Group 8 Quiz Sarah Tyler Jessica Alaniz Lisette...

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Group 8 Quiz Sarah Tyler Jessica Alaniz Lisette Tucker Meg Long Emily Jones David Beames Mathias Hinojosa Casey Ruckman 1. What is one thing that market-centered companies must watch out for? a being blinded by focus on the competition b being blinded by focus on the customer c being blinded by focus on the customer and the competition d being blinded by designing its strategies 2. Why is niching profitable a it focuses on a large customer base b it focuses on a demographic customer base c because niching provides larger resources d it provides knowledge of the target customer group so it meets their needs 3. Which of the following is not one of the approaches to the marketing strategy? a. intrepreneurial marketing b. systematic marketing c. entrepreneurial marketing d. formulated marketing 4. A strategy in which companies try to create products and services for which there are no direct competitors is called: A) Uncontested market space strategy B) Forest sweeping strategy
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

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ch 5 quiz - Group 8 Quiz Sarah Tyler Jessica Alaniz Lisette...

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