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Unformatted text preview: b. FOB-origin pricing c. geographical pricing d. promotional pricing 7. Which pricing strategy does the company charge set prices for customers located in different parts of the world? a. Zone pricing b. FOB-origin pricing c. geographical pricing d. promotional pricing 8. Setting a low price for a new product in order to attract a large number of buyers and a large market share is a. new product strategy b. market-penetration strategy c. market-skimming pricing d. product mix strategy 9. Combining several products and offering the bundle at a reduced price is a. captive-product pricing b. product bundle pricing c. by-product pricing d. none of the above 10. A straight reduction in price on purchases during a stated period of time is a. discount b. blue-light special c. sweepstakes d. allowance Key: 1. A 2. B 3. C 4. C 5. C 6. A 7. C 8. B 9. B 10. A...
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- Fall '10