{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Ch 13 Section 1 - 1.Promotionmix()isaspecificblend...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1.. Promotion mix (aka marketing communications mix) is a specific blend  of promotion tools, which of the following is not a promotion tool in the  Promotion mix: A. Advertising B. Public Relations C. Direct marketing D. Indirect marketing                                               2. Personal presentation by the firms sales force for the purpose of making  sales and building customer relationships is ___________________. A. Marketing Communications Mix B. Non verbal promotion C. Personal Selling D. Personal marketing                                            3. Media that carry messages without personal contact or feedback,  including major media, atmosphere, and events is  _______________________. A. Nonpersonal communication channels B. Buzz Marketing C. Customer Marketing D. Media Channels       
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern