Ch 13 Section 1

Ch 13 Section 1 -...

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1.. Promotion mix (aka marketing communications mix) is a specific blend  of promotion tools, which of the following is not a promotion tool in the  Promotion mix: A. Advertising B. Public Relations C. Direct marketing D. Indirect marketing                                               2. Personal presentation by the firms sales force for the purpose of making  sales and building customer relationships is ___________________. A. Marketing Communications Mix B. Non verbal promotion C. Personal Selling D. Personal marketing                                            3. Media that carry messages without personal contact or feedback,  including major media, atmosphere, and events is  _______________________. A. Nonpersonal communication channels B. Buzz Marketing C. Customer Marketing D. Media Channels        4.  Which is not a step in developing effective marketing communications?
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

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Ch 13 Section 1 -...

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