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Unformatted text preview: marketing settings is known as: A. Concept testing B. Idea screening C. Test Marketing D. Idea generation 6. All of the following are types of test markets except: A. Standard test markets B. Controlled test markets C. Simulated test markets D. Restricted test markets 7. Which of the following is part of the international product and services marketing challenges? A. Determining what products and services to introduce in which countries B. How to harvest the product C. how to manage slowdowns in sales D. always make it standard 8. In the growth stage of product life-cycle strategies what happens to your products and profits? A. Products increase while Profits decrease B. Both decrease C. Products decrease while Profits increase D. Both increase...
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- Fall '10
- Marketing, Product life cycle management, new product development, Test Markets