CHAPTER 6 QUIZ1

CHAPTER 6 QUIZ1 - CHAPTER6QUIZGROUP1

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CHAPTER 6 QUIZ- GROUP 1 1. What is the major advantage of survey research? a.  its flexibility b.  its variety c.  its clarity d.  its broad range of participants 2. What is an internal database? a. information about all the employees at a company b. electronic collections of consumer and market information obtained from data sources within  the company network c. a list of everyone within the region in which your company exists d. a systematic collection and analysis of publicly available information about consumers,  competitors and developments in the marketplace 3. What are the three types of market research?   a. projective research, causal research, exploratory research b. descriptive research, causal research, promotional research c. exploratory research, descriptive research, causal research d. management research, causal research, exploratory research 4. Which of the following is true about internal databases?
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

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CHAPTER 6 QUIZ1 - CHAPTER6QUIZGROUP1

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