Chapter 7 Questions (2)

Chapter 7 Questions (2) - Chapter 7 Questions: Consumer...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Group 3 Brandon Staggs 1. _______________ is the buying behavior of final consumers. a. Personal factor b. Subculture c. Consumer buying behavior d. Personality 2. This is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. a. Culture b. The environment c. Buyer’s black box d. Group 3. A person within a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others. a. Upper Class b. Opinion leader c. Social networker d. Special Consumer 4. _________________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions. a. Brand personality b. Social class c. Belief d. Lifestyle 5. Changes in an individual’s behavior arising from an experience is defined as_______? a.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Chapter 7 Questions (2) - Chapter 7 Questions: Consumer...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online