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Unformatted text preview: A. Easy to pronounce B. Distinctive C. Suggests benefits D. Less than four letters 7. What is something that DOES NOT make up a product attribute A) Quality B) Price C) Features D) Style E) Design 8. In addition to traditional marketing strategies, service firms require additional strategies such as: A) Chain reaction marketing B) Audience Persuasion marketing C)External Marketing D) Service- Profit Chain 9. ______________ represents what buying the product or service will do for the customer. a. outcome b. end results c. experiences d. product 10. What are products purchased for further processing or for use in conducting a business? a. unsought b. specialty c. convenience d. industrial...
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.
- Fall '10