Group 5 Chapter Quiz

Group 5 Chapter Quiz - A. Easy to pronounce B. Distinctive...

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Group 5 Chapter Quiz 1.______ is the the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. A. Macromarketing B. Local marketing C. Micromarketing D. Concentrated marketing 2. Product attributes consist of all of the following except: A. Features B. Price C. Quality D. Design 3. The full mix of benefits upon which a brand is positioned is: A. Competitive Advantage B. Value Proposition C. Product Position D. Individual marketing   4. Which of the following is NOT one of the requirements for effective segmentation? A. Reliable B. Substantial C. Actionable D. Differentiable 5. A _________________ links service firm profits with employee and customer satisfaction A. External Service Hub B. Service Profit Chain C. The Government D. IT Help 6. Which of the following is NOT a desirable quality for a brand name?
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Unformatted text preview: A. Easy to pronounce B. Distinctive C. Suggests benefits D. Less than four letters 7. What is something that DOES NOT make up a product attribute A) Quality B) Price C) Features D) Style E) Design 8. In addition to traditional marketing strategies, service firms require additional strategies such as: A) Chain reaction marketing B) Audience Persuasion marketing C)External Marketing D) Service- Profit Chain 9. ______________ represents what buying the product or service will do for the customer. a. outcome b. end results c. experiences d. product 10. What are products purchased for further processing or for use in conducting a business? a. unsought b. specialty c. convenience d. industrial...
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This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

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Group 5 Chapter Quiz - A. Easy to pronounce B. Distinctive...

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