quiz ch.8 - Group4MarketingQuestions 1)

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Group 4 Marketing Questions  1) A ____________ consist of a set of buyers who share common needs or  characteristics that the company decides to serve. a) Differentiated marketing b) Target market c) Segmented marketing d) None of the above 2) Which term refers to, a strategy in which a firm goes after a large share of one or  a few segments or niches? a) Intermarket segmentation b) Differentiated marketing c) Concentrated marketing d) None of the above 3)  The full positioning of a brand is the: A. Value Proposition  B. Shelf level C. Brand Mix D. position level 4)   The positioning Statment is: A. same as Mission statment B. where it is found in the store C. The summary of the company or brand positioning D. The statment of release 5) The way the product is defined by consumers on important attributes is the A. Placement
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Group 4 Marketing Questions  B. Product position 
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2011 for the course BUS 3301 taught by Professor Harper during the Fall '10 term at Texas Tech.

Page1 / 3

quiz ch.8 - Group4MarketingQuestions 1)

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online