concept03-1232186408535114-1 chapter 4

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Unformatted text preview: Click to edit Master subtitle style Environmental Scanning and Industry Analysis Environments Environmental uncertainty: The degree of complexity plus the degree of change existing in an organization’s external environment. Environments Environmental scanning: The monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation to avoid strategic surprise and ensure the long-term health of the firm. External Environment External Environmental Variables: Societal environment : General forces that do not directly touch on the short-run activities but often influence its long- run decisions . External Environment External Environmental Variables: Task environment : Those elements or groups that directly affect the corporation and, in turn, are affected by it. The task environment is the industry within which that firm operates . External Environment External Environmental Variables: Industry analysis : An in-depth examination of key factors within a corporation’s task environment. External Environment External Environment Societal environment forces : • Economic forces – Regulate the exchange of materials, money, energy, and information • Technological forces – Generate problem-solving inventions External Environment Societal environment forces : • Political-legal forces – Allocate power, provide laws and regulations • Sociocultural forces – Regulate values, mores, and customs Societal Environment Important Variables Economic GDP trends Interest rates Money supply Inflation rates Unemployment levels Wage/price controls Devaluation/revaluation Energy availability and cost Disposable and discretionary income Technological Total government spending for R&D Total industry spending for R&D Focus of technological efforts Patent protection New products New developments in technology transfer from lab to marketplace Productivity improvements through automation Political-Legal Antitrust regulations Environmental protection laws Tax laws Special incentives Foreign trade regulations Attitudes toward foreign companies Laws on hiring and promotion Stability of government Sociocultural Lifestyle changes Career expectations Consumer activism Rate of family formation Growth rate of population Age distribution of population Regional shifts in population Life expectancies Birth rates External Environment...
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This note was uploaded on 09/08/2011 for the course BAD 480 taught by Professor Null during the Spring '11 term at GWU.

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concept03-1232186408535114-1 chapter 4 - Click to edit...

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