Exam1ReviewSheet

Exam1ReviewSheet - Exam 1 Review (For chapter 1) Read the...

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Exam 1 Review (For chapter 1) Read the book first. However, DO NOT FORGET TO GO OVER THE LECTURE NOTES. REMEMBER, THESE ARE JUST GUIDELINES FOR REVIEW, NOT AN ABRIDGED VERSION OF CLASS FOR THE LAST FEW WEEKS. NB: IN ALL CHAPTERS, SKIP THE OPENING VIGNETTES, CHARTS, FIGURES, GLOBAL PERSPECTIVES AND “LOOKING BACK.” I ENCOURAGE YOU TO READ THESE, BUT I WILL NOT TEST YOU ON ANY SPECIFIC INFORMATION FROM THEM. Chapter 1 (Overview of Marketing) 1. What is marketing? 2. Marketing management philosophies 3. Differences between sales and market orientations a. Organization’s focus (focus on definitions of terms such as customer value, customer satisfaction and relationship marketing. Important) b. Firm’s business (understand the mission of a sales-oriented firm and a market-oriented firm) c. Those to whom the product is directed (understand the targets of a sales-oriented and a market- oriented firm) d. The firm’s primary goal (understand the objectives of a sales-oriented and a market-oriented firm) e. Tools the organization uses to achieve its goals (how do the sales-oriented and market-oriented firm achieve their goals) Additional thoughts from the lecture 1. What is demand? 2. Is marketing for products only? 3.
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Exam1ReviewSheet - Exam 1 Review (For chapter 1) Read the...

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