Exam2_FC3 - Fruit Loops? Discontinuous Innovations Double...

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Unsought Product Unsought Product
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You don’t really want it, but there’s a huge market (i.e. insurance, flu shots, vaccinations, funeral services, etc). Have to market it as a need and explain how you would be worse off without the product.
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Radical Innovations Margins
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Money the retailer or manufacturer makes. Innovations that change the product category landscape (i.e. automobile, Internet, cell phone, mini-computer, etc).
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Width; Depth Radical Innovations
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Unsought products because we didn’t know we needed them. Wal-Mart has huge product ____ while Sports Authority has huge product ____.
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Product Modification Convenience Products; Specialty Products
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____ have greater product width while ____ have greater product depth. Change the entire product.
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Aided Recognition Planned Obsolescence
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Used to maintain the façade of high quality, creating a new product before the old one breaks; never done improving product, creating barriers against competition. i.e. Have you heard of
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Unformatted text preview: Fruit Loops? Discontinuous Innovations Double Marginalization Manufactures sell to retailers who sell to customers; dynamic has shifted towards retailers as manufacturers become generic. Require consumers to change their behaviors (i.e. TV, digital camera). Money and Practicality Continuous; Discontinuous The Hybrid car is a ____ innovation while the electric car is a ____ innovation. Not important in the first two stages of new product development. Incremental Innovation Business Analysis Now consider money and value in new product development, asking research and development if they can do it. A little bit past just noticeable difference (JND). Duplication Test Market Should be representative to the actual market you want to target; doesnt incur equity losses. Test market lets competitors know what youre doing. Laggard Jamming Flood the market with low prices. Believe they can never see a product being useful....
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This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.

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Exam2_FC3 - Fruit Loops? Discontinuous Innovations Double...

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