Exam2ReviewSheet

Exam2ReviewSheet - Exam 2 Review Read the book first....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Exam 2 Review Read the book first. However, DO NOT FORGET TO GO OVER THE LECTURE NOTES. REMEMBER, THESE ARE JUST GUIDELINES FOR REVIEW, NOT AN ABRIDGED VERSION OF CLASS FOR THE LAST FEW WEEKS. NB: IN ALL CHAPTERS, SKIP THE OPENING VIGNETTES, CHARTS, FIGURES, GLOBAL PERSPECTIVES AND “LOOKING BACK.” I ENCOURAGE YOU TO READ THESE, BUT I WILL NOT TEST YOU ON ANY SPECIFIC INFORMATION FROM THEM. Chapter 10 (Segmenting and Targeting Markets) 1. Market segmentation (focus on the definitions) 2. The importance of market segmentation 3. Criteria for market segmentation (important) 4. Bases for segmenting consumer markets a. Geographic segmentation b. Demographic segmentation i. Age, Gender, Income, Ethnic, and Family Lifecycle (understand how these variables can be used to segment markets; family life cycle is important) c. Psychographic segmentation (focus on the definitions of personality, motives, lifestyles, Geodemographic segmentation) d. Benefit segmentation e. Usage-rate segmentation 5. Bases for segmenting business markets 6. Steps in segmenting a market (important) 7. Strategies for selecting target markets (what is a target market?) a.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Exam2ReviewSheet - Exam 2 Review Read the book first....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online