Exam3_FC3 - The flashcards are formatted for printing....

Info iconThis preview shows pages 1–26. Sign up to view the full content.

View Full Document Right Arrow Icon
Usage Rate Segmentation Mass, Segment, and Niche
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Levels of market segmentation: Segmentation divided by high and low volume consumers.
Background image of page 2
Actual Product Exploratory Research
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
i.e. qualitative research i.e. brand name, packaging, style, and design
Background image of page 4
Genericide Augmented Product
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
i.e. installation, after- sale service, warranty, and deliver and credit Loss of trademark protection.
Background image of page 6
Substantiality Market Segmentation
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The purpose is to enable the marketer to tailor marketing mixes to meet the needs of one or more specific segment. A segment must be large enough to warrant developing and maintaining a special marketing mix.
Background image of page 8
Accessibility Measurability/ Identifiability
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Organizations must be able to assess how many people are willing, indifferent, or unwilling to participate, or it will have trouble gauging whether or not there are enough people to justify setting The firm must be able to reach members of targeted segments with customized marketing mixes.
Background image of page 10
up the service.
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Segmentation Bases or Variables Responsiveness
Background image of page 12
One market segment responds to a marketing mix differently from another segment. Characteristics of individuals, groups, or organizations, to divide a total market into segments.
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Personality Family Life Cycle (FLC)
Background image of page 14
A series of stages determined by a combination of age, marital status, and the presence or absence of children. Reflects a person’s traits, attitudes, and habits.
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Lifestyle Psychographic Segmentation
Background image of page 16
Segmentation based on personality, motives, lifestyles, and geodemographics. Segmentation divides people into groups according to the way they spend their time, the importance of things around them, their beliefs, and socioeconomic characteristics like
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
income and education.
Background image of page 18
Geodemographic Segmentation Geodemographic Segmentation
Background image of page 19

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Clusters potential customers into neighborhood lifestyle categories. Helps marketers develop programs tailored to prospective buyers who live in small geographic regions, such as neighborhoods, or who have a very specific lifestyle and demographic
Background image of page 20
characteristics.
Background image of page 21

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
80/20 Benefit Segmentation
Background image of page 22
Groups potential customers on the basis of their needs or wants rather than some other characteristic, such as age or gender. Holds that 20% of all customers generate 80% of the demand.
Background image of page 23

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. Producers 2. Reseller 3. Government 4. Institutions Usage-Rate Segmentation
Background image of page 24
users often account for a sizable portion of all product sales. Bases for segmenting
Background image of page 25

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 26
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.

Page1 / 99

Exam3_FC3 - The flashcards are formatted for printing....

This preview shows document pages 1 - 26. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online