Exam4_FC2 - The flashcards are formatted for printing....

Info iconThis preview shows pages 1–15. Sign up to view the full content.

View Full Document Right Arrow Icon
Wholesaler Retailer
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
An intermediary involved in selling goods and services to ultimate consumers. An intermediary that takes the goods it handles and redistributes them to retailers, other distributors, and sometimes end consumers.
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Target Market Marketing Strategy
Background image of page 4
A retailer develops it based on the firm’s goals and strategic plans. For a retailer to position itself, it should pick a ____ by considering size and profit potential.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. Product 2. Place 3. Promotion 4. Price 5. Presentation 6. Personnel Retailing Mix
Background image of page 6
Needs to be developed by a retailer to satisfy the chosen target market; includes the four P’s and personnel and presentation used to create a retail image. The retailing mix:
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Category Management Merchandising Mix
Background image of page 8
The mix of products offered to the consumer by the retailer; also called the product assortment. Retailing strategy which views each product category as an individual profit center.
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Scrambled Merchandising Slotting Allowances
Background image of page 10
Lump-sum payments by manufacturers for stocking new products (also includes pay-to- stay allowances). Combining dissimilar product lines to boost sales volume; diversity in merchandising.
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Category Management Growth of Store Brands
Background image of page 12
Battle for shelf space. Practiced by every major U.S. consumer- packaged-goods retailer.
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Trading Up and Suggestion Selling Atmosphere
Background image of page 14
Image of page 15
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.

Page1 / 56

Exam4_FC2 - The flashcards are formatted for printing....

This preview shows document pages 1 - 15. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online