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Blue Oceans - Red oceans o Represent all the industries in...

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Red oceans o Represent all the industries in existence today – the known market space o Industry boundaries are defined and accepted o Companies try to outperform rivals in order to grab a greater share of existing demand o Products turn into commodities, and increasing competition turns the water bloody Blue oceans o Denote al industries not in existence today – the unknown market space, untainted by competition o Demand is created rather than fought over Two ways to create blue oceans: o Create completely new industries (eBay) o Created from within red ocean, altering the boundaries of an existing industry Blue oceans remain the engine of growth, as red oceans are shrinking steadily Strategy typically red ocean: confront an opponent and drive him off a battlefield of limited territory o Blue ocean: creating new land, not dividing up existing land Two important aspects of strategy: o Find and develop markets where there is little or no competition (blue oceans) o
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