Blue Oceans - Red oceans o Represent all the industries in...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Red oceans o Represent all the industries in existence today – the known market space o Industry boundaries are defined and accepted o Companies try to outperform rivals in order to grab a greater share of existing demand o Products turn into commodities, and increasing competition turns the water bloody Blue oceans o Denote al industries not in existence today – the unknown market space, untainted by competition o Demand is created rather than fought over Two ways to create blue oceans: o Create completely new industries (eBay) o Created from within red ocean, altering the boundaries of an existing industry Blue oceans remain the engine of growth, as red oceans are shrinking steadily Strategy typically red ocean: confront an opponent and drive him off a battlefield of limited territory o Blue ocean: creating new land, not dividing up existing land Two important aspects of strategy: o Find and develop markets where there is little or no competition (blue oceans)
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.

Ask a homework question - tutors are online