Ch 7 Notes - o Level of economic development o Differences...

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Ch 7 Notes Marketing strategy – begin with less risky choice (export) Global marketing strategy includes two components o Determine target markets to pursue o Developing a marketing mix that will sustain a competitive advantage Subcultures must be considered Level of product adaptation determined by:
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Unformatted text preview: o Level of economic development o Differences in product and technical standards Various cultures encompass competing desires o Modernize and participate in the global marketplace OR o Hold on to traditional cultural values and ways of life...
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