{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Case Study1 - What are the strengths of Makita...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
What are the strengths of Makita, Milwaukee, and B&D? Makita strengths Since its entry into the market in 1978, Makita had staked out leadership positions in virtually all products and distribution types within the Professional-Tradesmen segment Rise to marketplace dominance aided by the rapid development of Home Center distribution (i.e. Home Depot) Despite the price premium over B&D, Makita’s prices on some products were less than half of what the product sold for in Makita’s home market, Japan, where Makita was #2 in market share Highly differentiated in color (teal) o Generally regarded as a significant product differentiator Milwaukee strengths Sell only in the high end of the market (first-tier supplier in Professional-Industrial segment) “Makes a nice reciprocating saw” Differentiated color (red) 80% considered it “One of the Best” Agreement Data B&D strengths Maintained the #1 market share position in the Consumer and Professional-Industrial segments
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern