Study Guide - o Retailer o Wholesaler o Agent/broker •...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Price lining: establishing a [price floor and a price ceiling for an entire line of similar products and then setting price points between to represent distinct differences in quality (p439) Leader pricing: building store traffic by aggressively pricing and advertising a regularly purchased item, often priced at or just above the store’s cost. Loss leader pricing: lowering the price below the store’s cost Channel intermediaries and their functions o Retailers o Merchant wholesalers o Agents and brokers Channel functions performed by intermediaries: logistics Channels for consumer products o Direct
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: o Retailer o Wholesaler o Agent/broker • Supermarket: Publix • Warehouse clubs: Sam’s Club and Costco • Convenience stores: 7-11 • Department stores: Macy’s, Sears, JCPenney, Kohl’s, Dillards • Full-line discount stores: Wal-Mart, Target • Specialty stores: Sephora, LVMH • Off-price retailers: Marshalls, TGMaxx, and Ross • *Category killers: Home Depot and Lowes • Product offering = merchandise mix • Presentation of the retail store: employee type, merchandise type, fixture type, sound, odors and visual factors • Personnel: trading up and suggestion selling...
View Full Document

This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.

Ask a homework question - tutors are online