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Unformatted text preview: o Retailer o Wholesaler o Agent/broker • Supermarket: Publix • Warehouse clubs: Sam’s Club and Costco • Convenience stores: 7-11 • Department stores: Macy’s, Sears, JCPenney, Kohl’s, Dillards • Full-line discount stores: Wal-Mart, Target • Specialty stores: Sephora, LVMH • Off-price retailers: Marshalls, TGMaxx, and Ross • *Category killers: Home Depot and Lowes • Product offering = merchandise mix • Presentation of the retail store: employee type, merchandise type, fixture type, sound, odors and visual factors • Personnel: trading up and suggestion selling...
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This note was uploaded on 09/08/2011 for the course MAR 3023h taught by Professor Kim,j during the Spring '08 term at University of Central Florida.
- Spring '08