Exam3 - FC3 - The flashcards are formatted for printing....

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Product International Marketing
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The interface to your customers, so you have to adjust it the most. Can usually be very similar from country-to- country, modifying the same as you would domestically (i.e. narrower set of hair dye colors in Japan and slightly different packaging in Poland).
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Distribution Price
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Focus on where and how to make profits (i.e. can get a higher profit margin in Europe than in China). Most important part of the marketing mix.
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New International Market Assessment Product, Price, Promotion, Distribution
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Reevaluate the marketing mix internationally: You must rebuild the marketing mix as you go to each country, so which one do you go to succeed?
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Potential Satisfaction Screening Potential Need Screening
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All humans need the same thing, but how each country meets each particular need differs (i.e. housing in US vs. Mongolia). How satisfied is the country with their needs, and potentially create improvements to better satisfy them? (i.e. make tents more comfortable in Mongolia)
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Social Cultural Screening Legal and Political Analysis
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Laws are in place to protect those in power, usually created to prevent internationals. Create cultural match between your culture and theirs (i.e. the Big Mac in India uses chicken instead of beef).
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Field Trips, Market Research, and Testing Ranking and Clustering of Markets
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countries similarly and how they group together for your company’s needs. Creating real-life
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This note was uploaded on 09/08/2011 for the course GEB 3375H taught by Professor Robertsweo during the Spring '11 term at University of Central Florida.

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Exam3 - FC3 - The flashcards are formatted for printing....

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