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Polycentric Predisposition Ethnocentric Predisposition
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A nationalistic philosophy of management whereby the values and interests of the parent company guide strategic decisions. A philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates.
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Polycentric Predisposition Ethnocentric Predisposition
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People, products, and strategy come from the domestic country (selfish). Focused on where the company is doing business.
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1. Ethnocentric predisposition 2. Polycentric predisposition 3. Regiocentric predisposition 4. Geocentric Strategic Predispositions
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predisposition
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Different viewpoints or ways of looking at things; philosophies of management. Philosophies of management:
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Geocentric Predisposition Regiocentric Predisposition
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A philosophy of management whereby the firm tries to blend its own interests with those of its subsidiaries on a regional basis. A philosophy of management whereby the company tries to integrate a global systems approach to decision making.
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Globalization Regiocentric; Geocentric
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The ____ predisposition focuses on the profitability of the region (North America vs. US), while the ____ predisposition focuses on the entire world (global profits distributed globally). The production and distribution of products and services of a homogeneous type and quality on a worldwide basis (same all over the world).
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National Responsiveness National Responsiveness
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The need to understand the different consumer tastes in segmented regional markets and respond to different national standards and regulations imposed by autonomous Need to adapt tools and techniques for managing the local workforce; products made in limited quantities for specialized markets (i.e. car made from compressed
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government agencies. cardboard).
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France Germany
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Want advertising that is factual and rational; features the standard family of two parents, two children, and grandmother. Advertising is
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This note was uploaded on 09/08/2011 for the course MAN 4000 taught by Professor Laurynmigenes during the Spring '10 term at University of Central Florida.

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