Exam2 FC_Book - The flashcards are formatted for printing Therefore the term on the left side of the card corresponds to the definition on the

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Breadth Differentiation
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Cannot be understood by viewing the entire firm, but stems from the specific activities a firm performs and how they affect the buyer. Competitive scope a firm’s activities; requires consistency or coordination.
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Quality; Differentiation Downstream
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A firm’s channels can be a potent source of uniqueness. ____ is often associated with the physical product; ____ attempts to create value for the buyer throughout the value chain.
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Uniqueness Drivers Policy Choices
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What activities to perform and how to perform them; most common driver. Underlying reasons why an activity is unique.
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Channel Linkages Supplier Linkages
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Close coordination with suppliers can shorten new model development time, for example, if suppliers took up for producing new parts at the same time a firm is completing the design By coordinating with channels or jointly optimizing the division activities between the firm and the channels, uniqueness can frequently result (i.e. training channels in selling).
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of equipment to manufacture the new model.
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Interrelationships Timing
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Uniqueness may result from when a firm began performing an activity (i.e. being the first to adopt a product image may preempt others from doing so and make the firm unique) Uniqueness of a value activity may stem from sharing it with sister business units.
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Integration Learning and Spillovers
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This note was uploaded on 09/08/2011 for the course MAN 4720 taught by Professor Staff during the Spring '08 term at University of Central Florida.

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Exam2 FC_Book - The flashcards are formatted for printing Therefore the term on the left side of the card corresponds to the definition on the

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