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Strategy Formulation Strategy
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Anybody can think them up, the question is whether you’re thinking broadly enough or tunneling; make it comprehensive. Out of all of these profitable choices, what do we choose first?
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Growth Growth
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Tends to be the number one goal for CEOs over profitability; a mistake since most firms tunnel by looking in the same two to three places. Especially important today, even it times of retrenchment; can occur in pockets of a good business.
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Intensive Growth Intensive, Integrative, and Diversification
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Growth strategies: Doing more of what we’re currently doing.
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Diversification Growth Integrative Growth
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Expanding the size of the business by taking in vertical integration. Doing more of something we’re not currently doing.
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Backward, Forward, Horizontal Market Penetration, Market Development, Product Development
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Intensive growth strategies: Integrative growth strategies:
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Current Products; New Markets; Improved Products Concentric, Conglomerate, Horizontal
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Diversification growth strategies: CP stands for ____, NM stands for ____, and IP stands for ____.
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Technologically Related; Technologically Unrelated Current Customers; Current Markets
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CM stands for ____ (they are the same thing). TR stands for ____ and
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This note was uploaded on 09/08/2011 for the course MAN 4720 taught by Professor Staff during the Spring '08 term at University of Central Florida.

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Exam2 - FC1 - The flashcards are formatted for printing....

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