Exam3 - FC1 - The flashcards are formatted for printing....

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Message Appeal 1. Message appeal 2. Expressive communicat ion 3. Setting 4. Message credibility
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Language of leadership; anatomy of good leadership communication: The content of the message itself should align the strategy with needs.
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Rhetorical Crafting Framing
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Process of defining the purpose of the organization in a meaningful way (i.e. Chamberlain addressed a legal issue by taking a broader view). Using symbolic language to give emotional power to the message; the art to rhetoric that can use rhythm and cadence to ramp up.
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Rhetorical Crafting Framing and Rhetorical Crafting
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Expressive communication: Includes symbols, metaphors, analogies, organizational stories, focus on audience, and sounds.
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Framing Sounds
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Includes repetition, rhythm, and alliteration. Amplifying values and beliefs by emphasizing the importance of the mission, the need and root cause of the mission, and stereotypes of antagonists.
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1. Planning process 2. Managing individuals 3. Managing ethics 4. Managing Framing; Rhetorical Crafting
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structure
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illustrates ____ while
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Exam3 - FC1 - The flashcards are formatted for printing....

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