21april3010 - Telecom 3010 Telecom 21 April 2010 Test 11...

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Unformatted text preview: Telecom 3010 Telecom 21 April 2010 Test 11 Wednesday Test 28 April 2010 The top 10 viral video picks for February The 1. BMW S1000RR – Dinner Table, agency: n/a 1. Dinner 2. Pedigree – Dogs, agency: TBWA 2. Dogs 3. Pepsi Max – ‘Oh Africa,’ agency: n/a 2:29 3. ‘Oh 4. Nike – The Human Chain, agency: Wieden & Kennedy 4. The 5. Adidas Originals – Street Corner, agency: Sid Lee 5. Street 6. Tropicana – Arctic Sun, agency: BBDO 6. Arctic 7. Sprite – Spark, agency: Bartle Bogle Hegarty 7. Spark 8. Sony Playstation – Move, agency: Deutsch 8. Move 9. Specsavers – ‘The Specs Effect,’ agency: Specsavers 9. ‘The Creative Creative 10. Natural Gas Belgium – Soft Heat, agency: TBWA :30 10. Soft Most Teens Own Cell Phones, Text Most Teen Texting Teen The average US teen sends a large volume of text messages per month. Among the 87% of US teens who send at least an occasional text message: Among • Half of teens send 50 or more text messages a day, or 1,500 texts Half a month month • 1 in 3 send more than 100 texts a day, or more than 3,000 texts a month. • 15% of teens who are texters send more than 200 texts a day, 15% or more than 6,000 texts a month. • Boys typically send and receive 30 texts a day; Boys • Girls typically send and receive 80 messages per day. Teen Texting • Teen texters ages 12-13 typically send and receive 20 texts a day. • 14-17-year-old texters typically send and receive 60 text messages a day. • Older girls who text are the most active, with 14-17-year-old girls typically sending 100 or more messages a day, or more than 3,000 texts a month. •1/5 of teen texters (22%) send & receive just 1 to 10 texts a day, or 30 to 300 texts a month. Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads impact Online Advertising Effectiveness TV Ad Revenues Down 12% TV • In 2009, the total US TV and online advertising market and totaled $67 billion, compared to $77 billion in 2008. • The TV ad market declined 21.2%, from $52 billion to The $41 billion, between 2008 and 2009. • Online ad revenues grew 8.3% between 2008, when Online they totaled $24 billion, and 2009, when they totaled $26 billion. • time consumers spent on media per day declined 14.3% time between 2008 and 2009. TV Ad Revenues Down 12% TV Consumers spent about 14 hours per Consumers day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership. by Not Nielsen Monthly Location-based Video Ads Hit 237M Monthly (YouTube) (YouTube) HDTV HDTV • HDTV resolutions: Why ESPN chose a lower resolution than what’s available lower • Interlaced vs. Progressive CBS, The Draft and Social Networking CBS, • cbssports.com and CBS College Sports cbssports.com Network • “Inside the Draft Live” • Immediate analysis of picks • includes team Twitter feeds Twitter Twitter • Kevin Spacey and David Letterman Kevin • Library of Congress to archive all Library Twitter tweats. Radio Frequency Spectrum http://www.ntia.doc.gov/osmhome/allochrt.pdf http://www.ntia.doc.gov/osmhome/allochrt.pdf Test 11 Wednesday Test 21 April 2010 ...
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