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Unformatted text preview: -Who do you look to for social norms?-Hometown, peers, media-How do you determine what you think? Spiral of Silence: -Controversial-92, Germany: -Role with the Nazis?-Worked with Ministry of Information-Coming from the right- Both theories inspired by Nazis- Thinks that you look to the media- If what you perceive as majority opinion is different from personal belief have a tendency to be silent. Experiments: Milgrim-Its not about how many people believe this or that- its about authority.- The more they pushed the participants the more likely they were to comply- Dont want to stand up to authoritative figures....
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- Spring '09