BA 324 Starnes Fall 10 Syllabus Part1

BA 324 Starnes Fall 10 Syllabus Part1 - Business...

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Business Communication (BA 324) Policies Master Syllabus Applies to All BA 324 Sections Prerequisites Required classes: BA 324 : RHE or E 306; MIS 301 or 310; and credit or registration for BA 101S, 101T, or 101H BA 324 Honors : RHE or E 306; and BA 101S or 101H, or credit or registration for BA 101T. Expected skills: Basic writing skills, including grammar and mechanics Computer skills, including the ability to create PowerPoint presentations, communicate via email, and use the Internet/ Web Primary Textbook (does not apply to Starnes’ classes for Fall 2010) The primary required textbook for all BA 324 sections is Mary Ellen Guffey’s Business   Communication: Process & Product , 6/e. Individual lecturers may require additional   texts and/or reading packets. Mission Statement The mission of BA 324 is to provide McCombs School of Business undergraduates with a conceptual framework and specific tools for communicating in complex environments and accomplishing strategic academic and professional business goals. This core course provides writing, oral, and collaborative skills necessary for future business courses, internships, and professional positions. Course Objectives: Preparing Students for Business Environments BA 324 focuses on writing, speaking, and interpersonal communication. Although differences in instructors’ presentation styles are a natural and valuable part of a multi- section course, all sections of BA 324 have the same objectives. These objectives specify that business students, at the conclusion of the course, should be able to Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages Conduct research that includes the use of electronic library resources and the Internet; use the results of that research to complete written and oral reports Deliver effective business presentations in contexts that may require either extemporaneous or impromptu oral presentations Provide feedback, accept feedback, and use feedback to improve communication skills Write business documents that are grammatically correct and use appropriate business style 1
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Develop effective interpersonal communication skills Use communication technology appropriately and effectively Core Communication Skills and Required Assignments BA 324 focuses on a core set of communication skills and requires assignments that support students in their learning of these skills. Students can expect to work on this core set of skills in all sections of BA 324, although individual sections may add or substitute specific assignments that teach the same skills and fulfill the same course objectives. These communication skills and the types of assignments that teach those skills are described below.
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This note was uploaded on 09/09/2011 for the course BA 234 taught by Professor Starnes during the Fall '10 term at University of Texas at Austin.

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BA 324 Starnes Fall 10 Syllabus Part1 - Business...

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