Blue Gator part 6b (my edits)

Blue Gator part 6b (my edits) - Blue Gator Sports Pub Grill...

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Student Numbers: 348682 309227
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Client Information: Brand Character - “Taste of bayou in Mount Pleasant Michigan” Current Advertising/ Promotion - Currently, there is a billboard on US 127 south of Mt. Pleasant facing the northbound lanes. Blue Gator also has a Facebook fan page displaying hours of operation, location and contact information, as well as comment posts relating to sporting events. There is also a Facebook group showing drink specials, and a small sign on the front of the building.
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Competition Information: Competition Yardstick - Competition for the Blue Gator Sports Pub & Grill includes any themed sports bar serving classic American to students at low to moderate prices. Statement about each Sick- Qualified Primary Competitor - O’Kellys is an Irish themed sports bar that also serves classic American food to students at low to moderate prices. Competitor Adverting/ Promotion
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Blue Gator part 6b (my edits) - Blue Gator Sports Pub Grill...

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